The Power Behind Practice Growth.
Bringing independent dental practices and groups together, with the collective strength, opportunities and support to attract more patients and grow successful businesses.
Gold Card, Compare The Dentist and collaborative marketing create opportunities. Central Bookings helps turn cosmetic enquiries into consultations. The Blueprint develops your people's skills, confidence and standards to deliver better patient experiences and stronger results.
- Practices we work with
- 100+Practices we work with
- Cosmetic patient enquiries
- 1.5 Million+Cosmetic patient enquiries
- Generated across UK dentistry
- £500 Million+Generated across UK dentistry
Most practices don't need more chairs. They need more of the right patients.
High-value cosmetic work is where the growth is, and it is the hardest to win. We build the tools that put your practice in front of those patients and help your team convert them, plus the labs, implants and training to deliver the work properly once they say yes.
The Blueprint
Develop Your People. Raise Your Standards. Transform Your Performance.
The Blueprint gives your people a shared way of working. Our Playbooks combine practical training, clear standards, real conversations and ongoing coaching to strengthen every stage of the patient journey, from the first enquiry to treatment, aftercare and referrals.
The aim is to turn knowledge into confident behaviour, confident behaviour into consistent habits and consistent habits into better patient experiences. Stronger commercial performance can follow when more patients feel informed, supported and able to make the right decision for them.
The toolkit
Eight ways we grow your practice.
Specialist services built around your practice. Take the ones that earn their place, and leave the rest.
Getting started
Three conversations, then you're running.
- 01
Discovery call
Thirty minutes on your practice: where growth has stalled, what your team can absorb, and what you want the business to look like in five years.
- 02
Your growth plan
We map which tools are worth switching on first, model what they would do to your cosmetic numbers, and show you the gap in black and white.
- 03
Switch on
Onboarding runs alongside your working week. No rebrand, no disruption to your list, and no change to how you practise. Your patients stay yours.
Leadership
Built by the person who brought sales technique to dentistry.
Dr Mark Spencer created Smile White, which put clear aligners and whitening into local practices across the UK. Building it meant treating patient acquisition and treatment conversion as skills that can be taught, measured and improved, rather than things that either happen in a practice or do not.
That is an unfashionable position in dentistry, and it is the one the whole network is built on. Every brand here exists because a practice needed it and nobody else was building it.
Let's look at your numbers.
Book a discovery call and we'll come back with a straight read on where the cosmetic growth is in your practice, and what we would change first.
- Discover our growth techniques
- Speak to someone who understands your practice
- Your figures stay between us